GenAI and AI tools boost Prime Day deals amid tariff challenges

During Amazon's Prime Day, AI is expected to play an increasingly significant role in online shopping, with traffic from generative AI sources projected to increase by 3,200% year-over-year. Consumers are using AI for research, product recommendations, and deal finding, enhancing their shopping experience, especially during this major sales event which is forecasted to generate $23.8 billion in U.S. online sales. Mobile remains dominant, but AI's influence is rapidly growing as providers integrate AI features into shopping tools.