"Google Disables Third-Party Cookies in Chrome, Impacting 30M Users and Shifting Ad Strategies"
TL;DR
Google is initiating a significant privacy update by automatically blocking third-party cookies for 30 million Chrome users, which is about 1% of its user base, starting January 4. This move is part of a broader plan to eliminate cookies entirely by the end of 2024. To balance user privacy with its advertising business, Google is introducing 'Tracking Protection' to prevent cross-site tracking and 'Ad Topics' to deliver relevant ads based on users' browsing topics, rather than using cookies to track individual browsing data.
- Google to turn off cookies for 30 million users today with Chrome's new feature Hindustan Times
- Google Is Finally Killing Cookies. Advertisers Still Aren't Ready. The Wall Street Journal
- Google to start third-party cookie cull for 30 million Chrome users The Register
- First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies AdExchanger
- Google Just Disabled Cookies for 30 Million Chrome Users. Here's How to Tell If You're One of Them. Gizmodo
Want the full story? Read the original reporting
Read on Hindustan Times