
Oreo enlists BTS for a purple, hotteok-flavored cookie limited run
Oreo and BTS have teamed up to launch a first-ever limited-edition Oreo flavor inspired by hotteok, a brown-sugar-stuffed pancake popular in Korea. The cookies will be purple, feature designs referencing BTS and its ARMY, and go on sale June 1 in more than 80 countries as both brands seek cultural relevance amid BTS’s return to the global stage.











