Google Faces Legal Challenges Over Ad Tech Practices
TL;DR
Google is fighting a legal effort to break up its ad tech monopoly, with witnesses describing the process as extremely complex and comparing it to going to Mars, while the court remains uncertain about the outcome.
- Breaking up (Google) is hard to do The Verge
- Google Offers More Ad Data to Publishers at DOJ Antitrust Trial Bloomberg.com
- Google can’t be trusted to stop adtech abuses, Amazon executive tells US court MLex
- Columbia University professor warns court against plan to divest Google of ad tech programs Courthouse News
- Google Argues a Forced Sale of Ad Exchange Is Too Risky Bloomberg.com
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