"Inside Apple's Failed $10 Billion Electric Car Project"
TL;DR
Apple spent over $10 billion on the Apple Car project over the last decade before canceling it due to difficulties in developing the necessary software and algorithms for autonomous driving. The project faced leadership changes, cost concerns, and stiff competition, and despite discussions with Elon Musk about a possible purchase of Tesla, Apple ultimately decided to build its own car. The more than 2,000 employees working on the project will be redistributed, and Apple plans to apply the knowledge gained to other technologies like AI-powered AirPods, robot assistants, and augmented reality.
- Apple Spent More Than $10 Billion on Apple Car Before Canceling Project MacRumors
- Behind Apple's Doomed Car Project: False Starts and Wrong Turns The New York Times
- Some on Apple’s car project had a cruel name for it, report says Digital Trends
- Detroit Warned Apple About Making a Car. It Had to Learn the Hard Way. The Wall Street Journal
- Apple cancels electric car project after a decade Fortune
Want the full story? Read the original reporting
Read on MacRumors