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Apple Car

All articles tagged with #apple car

technology1 month ago•4 min saved

Tim Cook Calls Apple Maps Launch His First Big Mistake

Tim Cook described the 2012 Apple Maps launch as his “first big mistake,” saying the product wasn’t ready and that testing largely in Cupertino led to widespread, sometimes dangerous, misdirections; Apple subsequently fired Maps chief Richard Williamson and, controversially, Scott Forstall for not co-signing an apology. Apple Maps has since improved and even runs ads, though it’s still not perfect. Cook highlighted the Apple Watch as a major success and acknowledged other failures, including the canceled Apple Car and the AirPower mat, noting these remarks at an April 22, 2026 town hall ahead of his leadership handover to John Ternus.

via AppleInsider|

#airpower #apple #apple-car

technology2 years ago•1 min saved

"Apple's California Layoffs: A Sign of Tim Cook's Serious Pivot Away from Cars and Watches"

Apple has reportedly laid off 600 employees as it shifts away from in-house development of cars and smartwatch displays, with the closure of its secretive car project, known as Project Titan, and the discontinuation of efforts to develop in-house displays for the Apple Watch. The remaining employees from these teams have been redirected to Apple’s generative AI effort, signaling a shift in focus towards artificial intelligence. This move comes as Apple aims to catch up in the AI space, while abandoning some of its ambitious hardware projects.

via Gizmodo|

#apple #apple-car #artificial-intelligence

technology2 years ago•2 min saved

"Apple's Layoffs: 700+ Workers Cut as Car Project Ends"

Apple has confirmed layoffs affecting over 700 employees, including those working on the Apple Car project and in-house Micro-LED displays. The company filed WARN notices in California, with layoffs affecting offices related to these projects. The cancellation of the Apple Car project and reconsideration of in-house Micro-LED displays have led to the layoffs. Apple typically tries to reallocate employees from scrapped projects to other departments, but not everyone has the chance to be reassigned. The move could be related to a major revamp of Apple’s virtual assistant coming with iOS 18.

via 9to5Mac|

#apple #apple-car #layoffs

technology2 years ago•2 min saved

"Apple's Abandoned Car Project: Unveiling the Minivan Design and Powerful Chip Development"

Apple's ambitious electric car project, known as "Titan," was canceled after 10 years and billions of dollars spent. Reports reveal that the company had developed a custom chip equivalent to four M2 Ultras for the car's advanced autonomous driving system. The chip's development was nearly finished before the project was discontinued, and some engineers working on the car project were reassigned to other teams at Apple. Despite efforts to negotiate with various car manufacturers, the challenges of building a fully autonomous car led to the project's end, costing Apple around $1 billion a year.

via 9to5Mac|

#apple-car #apple-silicon #autonomous-driving

technology2 years ago•2 min saved

"Unveiling Apple's Abandoned 'Bread Loaf' Car Designs"

The abandoned Apple Car project aimed for Level 5 autonomy with a focus on maximizing interior space resembling that of a private jet, featuring a minimalist interface and versatile seating. The designs leaned towards a futuristic van with rounded edges, adjustable tint windows, and a pure white exterior, resembling the Canoo Lifestyle Vehicle and the 2017 Volkswagen ID Buzz. However, as the reality of achieving Level 5 self-driving became less feasible, the designs had to accommodate steering wheels, pedals, and front-facing seats, ultimately leading to the project's cancellation after a decade of investment.

via 9to5Mac|

#abandoned-project #apple-car #autonomous-vehicles

technology2 years ago•2 min saved

"The Apple Car: Unveiling the Secrets and Surprises"

According to Mark Gurman, the long-in-development Apple Car could have resembled the Canoo Lifestyle minivan, featuring a futuristic design with rounded edges, dark black windows with adjustable tint, an all-glass sunroof, white exterior, and whitewall tires with a black center. The car was optimized for Level 5 self-driving and aimed to accommodate four passengers comfortably. Previous design concepts included a vision resembling a 1950s Volkswagen Microbus and a version similar to the 2017 Volkswagen ID Buzz prototype. However, Apple's indecisiveness and hubris caused the project to stall, leading to its eventual cancellation.

via iMore|

#apple-car #canoo-lifestyle #design

technology2 years ago•5 min saved

"Waymo Secures Robotaxi Expansion to Los Angeles and San Mateo Counties"

Waymo receives a permit to operate a commercial robotaxi service in Los Angeles, San Francisco Peninsula, and on San Francisco freeways, while Fisker announces a 15% staff cut and seeks collaboration with Nissan for an electric pickup truck. Polestar secures a $950 million loan to support its EV plans, and Range Energy raises $23.5 million for electric powered trailers. Meanwhile, Apple cancels its autonomous electric car project, GM stores Cruise Origin robotaxis, and Motional plans to cut 5% of its workforce. Additionally, Xiaomi unveils its first electric car, and Amazon stops selling the Ring Car Cam.

via TechCrunch|

#apple-car #autonomous-vehicles #fisker

technology2 years ago•1 min saved

"Apple's Electric Car Odyssey: A Pursuit of Perfection Ends in Failure"

After a decade of work and a reported $10 billion investment, Apple seems to be out of the automotive business, marking the end of the Apple Car era. The Vergecast discusses the reasons behind Apple's pursuit of building a car, the recent Supreme Court hearing on content moderation and free speech, and the sudden quietness on TikTok. The episode also covers AI diversity and other tech news.

via The Verge|

#ai-diversity #apple-car #content-moderation

technology2 years ago•4 min saved

"Inside Apple's Failed $10 Billion Electric Car Project"

Apple spent over $10 billion on the Apple Car project over the last decade before canceling it due to difficulties in developing the necessary software and algorithms for autonomous driving. The project faced leadership changes, cost concerns, and stiff competition, and despite discussions with Elon Musk about a possible purchase of Tesla, Apple ultimately decided to build its own car. The more than 2,000 employees working on the project will be redistributed, and Apple plans to apply the knowledge gained to other technologies like AI-powered AirPods, robot assistants, and augmented reality.

via MacRumors|

#apple #apple-car #autonomous-vehicles

technology2 years ago•1 min saved

"Apple's Electric Vehicle Release Pushed to 2028 Amid Autonomy Concerns"

The highly anticipated Apple Car, codenamed Project Titan, has reportedly been delayed until 2028, despite initial plans for a 2025 release. Apple's ambition for a fully autonomous electric vehicle has been scaled back to include some self-driving features. The project has faced numerous setbacks, including managerial departures, failed collaborations with automakers, and legal issues related to alleged theft of autonomous driving technology. The decision to reduce the level of autonomy in the Apple Car reflects broader concerns about the safety and regulation of autonomous vehicles, as seen in recent incidents involving other companies.

via Gizmodo|

#apple #apple-car #autonomous-driving

technology2 years ago•4 min saved

"Apple Plans 2028 Launch for Limited Autonomous Electric Vehicle"

Apple has scaled down its plans for the Apple Car, shifting from a fully autonomous vehicle to an electric car with driver-assistance features similar to Tesla's, aiming for a Level 2+ autonomous system. The launch timeline has been adjusted to 2028 at the earliest, and the project's future hinges on delivering a vehicle with this feature set. The project has faced leadership changes and internal strife, with Apple now meeting potential partners in Europe to discuss the new plan.

via MacRumors|

#apple #apple-car #autonomous-driving

technology2 years ago•1 min saved

"Anticipated Arrival: Apple Car Set to Hit the Roads by 2030"

The Apple Car is expected to be introduced sometime before 2030, according to reports. However, it is still years away from being launched, with no expected shipping until later in the decade. Speculation and doubts have surrounded the project, with analysts expressing uncertainty about the Apple Car's mass production and a potential 2025 launch. Apple's Q4 2023 financial results indicate the need for a new groundbreaking product, with the Apple Car and Apple Vision Pro mixed-reality being the most likely candidates.

via AppleInsider|

#apple #apple-car #automotive

technology2 years ago•3 min saved

"Apple's Vision Pro: A Revolutionary Integration of Car and iPhone Software"

Apple has been granted a patent for using its Vision Pro technology to provide a virtual view of the outside world in an Apple Car or other self-driving vehicles without windows. The patent describes using external cameras and sensors to create a virtual reality (VR) experience for passengers, projecting virtual content onto the vehicle's windows. The system could also simulate different environments based on the car's movements. Apple suggests that this technology could help alleviate motion sickness and enhance productivity during car rides. However, it remains uncertain whether this patent will be implemented in future Apple products.

via 9to5Mac|

#apple #apple-car #motion-sickness