"Kia Unveils Modular EV Strategy and Teases Concept Vehicles at CES 2024"

Kia unveils its Platform Beyond Vehicle (PBV) strategy at CES 2024, introducing modular, fit-for-purpose EVs and teasing several concept EVs, including the PV5. The PBV technology allows for customizable, interchangeable upper bodies and aims to cater to diverse customer needs, from ride-hailing to logistics transportation. Kia's roadmap includes three phases, with plans for AI-based mobility platforms and integration with the future mobility ecosystem. The EV concepts will be showcased at CES, demonstrating Kia's commitment to pushing electric mobility forward.