Meta introduces new privacy measures for EU users, including opt-out of targeted ads.

Meta will allow some Facebook and Instagram users in the EU to opt out of sharing first-party data used to serve highly personalized ads. Users will be able to access a form that can be submitted to Meta to object to sweeping data collection. Meta will review objection forms to evaluate reasons provided by individual users to end such data collection before it will approve any opt-outs. Meta still plans to appeal the Irish Data Protection Commission's rulings, believing that its prior contract's legal basis complies with the EU’s General Data Protection Regulation (GDPR).