Meta launches Muse: a cross‑app AI assistant across WhatsApp, Instagram and Facebook
TL;DR Summary
Meta unveiled Muse, a personal AI agent embedded in WhatsApp, Instagram and Facebook that remembers user details and can turn chats into tasks (like grocery lists or dinner plans) or plan activities, with Stripe handling purchases. It launches in the US for adults at no cost, with paid tiers at $20 and $100/month. Built on Meta’s Muse models, it aims to sharpen Meta’s AI edge against OpenAI and Anthropic, while Meta stresses permission-based internet access, full action logging, and no sharing conversations with ads. This rollout underscores Meta’s big AI investments and platform‑centric strategy.
- Meta unveils AI personal assistant linked to WhatsApp and Instagram ft.com
- Meta pushes into personal AI agents as company faces public reckoning over privacy and safety CNBC
- Meta Rolls Out A.I. Agent That Can Send Your Emails and Book Your Travel The New York Times
- Meta launches AI agent that can access other apps to send emails, make payments Reuters
- Meta debuts Muse, its long-planned personal AI agent Axios
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