Muse AI draws privacy backlash by using public Instagram profiles by default

TL;DR Summary
Meta’s Muse Image AI can generate pictures by pulling faces from public Instagram posts when users tag profiles in prompts, with source material used by default and without notifying the depicted people. Public accounts can opt out via Settings > Sharing and Reuse; private accounts and users under 18 are excluded. Privacy advocates say the opt-out is buried and unfair, warning about minors being depicted; Meta says guardrails exist and will act on policy-violating content. Muse Image is live in the Meta AI app and Instagram Stories in the US, with plans to expand to Facebook and add video features.
- Instagram’s AI image generator alarms privacy experts The Guardian
- How to Prevent Meta From Using Your Instagram Images in A.I. The New York Times
- Introducing Muse Image: Image Generation Built for Your World Meta Store
- Introducing Muse Image and Muse Video AI at Meta
- SAG-AFTRA Recommends Members Opt-Out Of Meta’s AI Feature: “Take Action To Protect Your Likeness” Deadline
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