Muse Tops US App Store Free Apps, Marking Meta's Push into Personal AI

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Source: businessinsider.com
Muse Tops US App Store Free Apps, Marking Meta's Push into Personal AI
Photo: businessinsider.com
TL;DR

Meta's Muse, its new personal AI assistant, vaulted to No.1 among free US iPhone apps a week after launch, signaling consumer enthusiasm for AI agents that act on your behalf rather than just chat. Muse can research, fill forms, buy items, book services, remember preferences, and coordinate tasks across apps like email, calendars, Spotify, Instagram, and OpenTable, while asking for approval before sensitive actions. Early users report real-world wins—such as finding cheaper auto-insurance, applying live discounts, and streamlining purchases—though some experiences falter (e.g., summarizing a saved Instagram video), and questions remain about privacy and reliability amid competing agents like Instinct.

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