PayPal Launches Ad Network Leveraging Venmo Data and AI
TL;DR
PayPal is developing an advertising platform leveraging transaction data from PayPal and Venmo users, led by former Uber Advertising VP Mark Grether. The platform will use customer purchase information to help merchants target ads more effectively, with data collection being the default but offering opt-out options. The initiative is in early stages, with privacy controls promised. This move aligns with similar strategies by companies like Facebook, JPMorgan Chase, and Visa.
- PayPal is building an ad network based on your Venmo data The Verge
- Exclusive | PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers The Wall Street Journal
- PayPal Stock Is Rising. The New Ad Platform Includes AI, and Is Taking Shape. Barron's
- Why PayPal is making a bet on advertising as it looks to reignite its business MarketWatch
- PayPal Building Ad Business Based on User Data PYMNTS.com
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