Russia's TikTok Propaganda Fails to Sway Users

TikTok's labeling policy for accounts operated by Russian state propaganda agencies has been applied inconsistently, with nearly 80 accounts remaining unlabeled despite a policy announced a year ago. The accounts have spread pro-Russian propaganda about the invasion of Ukraine and false claims about the US and the international coalition against Russia's war. TikTok has labeled more than 120 accounts, but the policy only covers outlets and organizations, not individuals, allowing RT's editor-in-chief to remain unlabeled. The platform's labeling effort has done little to reduce overall engagement with Russian propaganda on TikTok.