Same ride, different price: Consumer Reports flags AI-driven pricing in rideshares

Consumer Reports found that two people requesting the same ride at the same time can be shown very different prices by Uber and Lyft, due to AI-based pricing. Some displayed prices are historical comparisons, not deals. Both companies say riders’ actual fare share is lower than CR’s findings. Maryland and Connecticut have enacted restrictions on surveillance pricing, while California, Pennsylvania, and New York are considering bans.