Snapchat Enhances Search with Perplexity AI, Shares Surge

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Source: Snap Inc. - Investor Relations
TL;DR

Snap Inc. and Perplexity are partnering to integrate Perplexity’s AI-powered answer engine into Snapchat, starting in early 2026, allowing users to ask questions and receive verifiable, conversational answers within the app, expanding Snapchat's AI capabilities and user engagement.

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