The Future of X: Sports, Collaboration, and Smaller Advertisers

Ed Zitron, CEO of media and public relations group EZPR, believes that Elon Musk's mismanagement of Twitter, now known as X, could lead to its demise. With big advertisers pulling away due to Musk's antisemitic comments, Zitron argues that the real death knell for Twitter will be when sports leave the platform. He suggests that if competitors like Bluesky or Threads can capture the sports realm, Twitter will be done. Zitron also criticizes Musk's handling of the platform and suggests that he needs to leave and give it to someone inoffensive. He warns that Twitter is burning a hole in Musk's pocket and that he may lose his title as the world's richest man due to his mismanagement.