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YouTube Premium Price Hike Hits US Subscribers Amid Streaming Price Surge

1 min read
Source: Business Insider
YouTube Premium Price Hike Hits US Subscribers Amid Streaming Price Surge
Photo: Business Insider
TL;DR

YouTube raised US prices for Premium: individual plan to $15.99/mo (+$2), family to $26.99/mo (+$4), and student to $8.99/mo (+$1). Current subscribers will be notified at least 30 days in advance. YouTube says the increase funds a high-quality experience and creator support, while preserving ad-free viewing, background play, and YouTube Music's library; the move is part of the 'streamflation' trend as other streaming services also raised prices in 2026.

Topics:businesstechnology#price-increase#streamflation#subscription-pricing#technology#youtube-music#youtube-premium
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  1. YouTube Premium is increasing US prices for the first time since 2023  Business Insider
  2. YouTube Premium is raising prices for the first time since 2023  USA Today
  3. YouTube increases Premium price again, says 90-second unskippable ads are a bug  Ars Technica
  4. YouTube Hikes Premium Prices For First Time Since 2023—Here’s How Much More You’ll Pay  Forbes
  5. YouTube Premium and YouTube Music Subscription Prices Are Going Up in the U.S.  Variety

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