YouTube Premium Price Hike Marks First Increase in Nearly Three Years

YouTube is raising the monthly prices for its Premium plans in the US for the first time since 2023: Individual from $14 to $16, Family from $23 to $27, Lite from $8 to $9, and Music Premium from $11 to $12. The price rise applies to new sign-ups today, while existing subscribers won’t see the change until June. A three-month $0 trial remains, after which the Individual plan costs $16 per month. YouTube says the hike supports delivering a high-quality experience and creators, with the Family plan continuing to offer the best per-user value.