US Cities Launch Charm Offensive to Reclaim Canadian Tourists

Amid renewed US–Canada tensions and tariff rhetoric, US cities including New York are courting Canadian travelers with discounts and symbolic gestures (Empire State Building lit in Canada’s colors) to revive a key market that has seen a roughly 25% drop in Canadian visitors to the US; while Canada remains a major source of visitors to border towns, some Canadians remain wary or participate in boycotts as cross-border relations remain strained.