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Korean Police Raid Starbucks Korea HQ Over Tank Day Ad Backlash

1 min read
Source: CNN
Korean Police Raid Starbucks Korea HQ Over Tank Day Ad Backlash
Photo: CNN
TL;DR

South Korean police raided Starbucks Korea’s headquarters as investigations into the backlash over its ill-timed ‘Tank Day’ ad campaign deepen. The campaign drew fierce public criticism tied to sensitive historical events, prompting an apology, the firing of the Starbucks Korea CEO, and a sharp drop in sales, along with store closures and mandatory staff training on historical awareness.

Topics:businessworld#advertising-backlash#shinsegae-group#south-korea#starbucks-korea#tank-day#world
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  1. South Korean police raid Starbucks Korea headquarters in latest twist over disastrous ad campaign  CNN
  2. Police raid Starbucks Korea headquarters over 'Tank Day' fiasco  BBC
  3. Police raid Starbucks Korea over controversial promotional event  The Korea Times
  4. People Power Party Denounces Police Raid as 'Regime's Hounds'  조선일보
  5. A Twosome Place transactions top Starbucks' for third straight month as 'Tank Day' fallout lingers  Korea JoongAng Daily

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