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Tank Day

All articles tagged with #tank day

business29 days ago•2 min saved

Starbucks Korea shutters all stores for mandatory history lesson after promo backlash

Starbucks Korea will close more than 2,000 stores for a half-day history lesson and social-sensitivity training at 3pm on June 22 after a misfired Tank Day promotion tied to the 1980 Gwangju massacre sparked protests, boycotts and government backlash. The move, intended to repair brand damage, will cost about 2.1 billion won in lost sales, and CEO and Shinsegae Group chair Chung Yong-jin will also take the training; police are investigating, and airport outlets will remain open.

via The Guardian|

#business #gwangju-massacre #public-relations-crisis

business1 month ago•3 min saved

Starbucks Korea to pause operations for staff history training after Tank Day backlash

Starbucks Korea will close all stores for three hours next Wednesday to allow staff to watch historical awareness videos and undergo training after a Tank Day promotion tied to the 1980 Gwangju Uprising sparked protests and a drop in sales; Shinsegae Group fired the local CEO and the chairman will participate in the training.

via BBC|

#business #closure-for-staff-training #gwangju-uprising

business1 month ago•2 min saved

Starbucks Korea closes all outlets early for nationwide history training after Tank Day backlash

Starbucks Korea will close all its outlets at 3pm next Monday to conduct mandatory historical awareness and social sensitivity training following a marketing campaign that invoked the 1980 Tank Day crackdown, which led to public backlash and the firing of the local CEO; the nationwide early closure is the first of its kind since its Korea launch in 1999 and aims to prevent similar PR missteps by educating leadership and staff about the country’s democracy history.

via Al Jazeera|

#business #gwangju-uprising #historical-awareness

business1 month ago•3 min saved

Tank Day backlash dents Starbucks Korea sales, triggers apologies and leadership shake-up

Starbucks Korea has seen a 'very significant' drop in sales after Shinsegae’s controversial Tank Day marketing campaign referenced the May 18 Gwangju Uprising, prompting apologies from Shinsegae and Starbucks Global, the firing of Starbucks Korea’s head, an internal review, and ongoing investigations amid public calls for boycotts.

via Al Jazeera|

#business #gwangju-uprising #sales-decline

business1 month ago•311 min saved

Starbucks Korea sacks CEO after Tank Day promo tied to Gwangju crackdown

Starbucks Korea fired its CEO after a tank-themed tumbler promo timed to Democratisation Movement Day drew backlash for echoing the 1980s crackdown on pro-democracy protesters. The campaign was withdrawn, leaders apologized, and Starbucks Global said a thorough internal investigation and stronger controls would follow; Shinsegae Group also apologized as the stock moved lower, underscoring questions about marketing sensitivity and corporate accountability.

via CNN|

#business #gwangju-uprising #marketing-controversy

business1 month ago•2 min saved

Starbucks Korea Fires CEO After Gwangju Uprising-Themed Ad Sparks Backlash

Starbucks Korea dismissed CEO Son Jung-hyun after a May 18 'Tank Day' promotional campaign tied to the Gwangju Uprising drew outrage, with slogans and imagery referencing the dictatorship era; the backlash prompted internal investigations, leadership changes, and a public apology, as well as calls for accountability from authorities and renewed scrutiny of the company’s leadership and past rhetoric.

via The Guardian|

#business #chung-yong-jin #gwangju-uprising