All articles tagged with #shinsegae group
Starbucks Korea will close stores early to conduct mandatory history training for all employees following a marketing controversy that drew apologies from Shinsegae Group chairman Chung Yong-jin; Shinsegae owns a majority stake in Starbucks Korea, signaling a broad remediation effort by the company.
Starbucks Korea has seen a 'very significant' drop in sales after Shinsegae’s controversial Tank Day marketing campaign referenced the May 18 Gwangju Uprising, prompting apologies from Shinsegae and Starbucks Global, the firing of Starbucks Korea’s head, an internal review, and ongoing investigations amid public calls for boycotts.
Starbucks Korea fired its CEO after a tank-themed tumbler promo timed to Democratisation Movement Day drew backlash for echoing the 1980s crackdown on pro-democracy protesters. The campaign was withdrawn, leaders apologized, and Starbucks Global said a thorough internal investigation and stronger controls would follow; Shinsegae Group also apologized as the stock moved lower, underscoring questions about marketing sensitivity and corporate accountability.
Starbucks Korea dismissed CEO Son Jung-hyun after a May 18 'Tank Day' promotional campaign tied to the Gwangju Uprising drew outrage, with slogans and imagery referencing the dictatorship era; the backlash prompted internal investigations, leadership changes, and a public apology, as well as calls for accountability from authorities and renewed scrutiny of the company’s leadership and past rhetoric.