Ranch dressing becomes World Cup's unlikely cultural export
TL;DR Summary
World Cup visitors to the U.S. are falling for ranch dressing, helping drive a $1.5 billion industry as Hidden Valley and Kraft-Heinz push promotions and potential overseas outreach, while the TSA notes travelers trying to bring ranch home.
- World Cup fans are going gaga for America’s favorite salad dressing CNN
- Not laughing now: How World Cup fans vindicated McKennie's love of ranch ESPN
- Opinion: Ranch dressing is a winner at the World Cup games NPR
- The UPS Store helps World Cup tourists bring ranch dressing home USA Today
- Sea-Tac checks in on World Cup fan obsession with ranch dressing The Seattle Times
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