Swatch apologizes for controversial Asian-themed ad after backlash
TL;DR
Swatch apologized and removed an ad featuring a model making a slanted eye gesture after Chinese social media accused it of racism, leading to calls for a boycott and highlighting ongoing tensions for Western brands in China.
- Swatch pulls "slanted eye" ad after Chinese social media uproar CBS News
- Swatch sorry for 'slanted eyes' ad after China uproar BBC
- Swatch pulls ‘racist’ advert featuring Asian model in ‘slanted eyes’ pose The Independent
- Watchmaker Swatch apologises for ‘slanted eye’ ad after online backlash in China CNN
- Swiss watchmaker Swatch apologies for ad showing gesture seen as racist AP News
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