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Swatch apologizes for racist ad featuring Asian model in China

1 min read
Source: BBC
Swatch apologizes for racist ad featuring Asian model in China
Photo: BBC
TL;DR

Swiss watchmaker Swatch apologized and withdrew an ad featuring a model pulling his eyes, which was deemed racist and sparked a boycott call in China. Despite the apology, critics remained angry, accusing the company of discrimination and profit-driven motives, amid ongoing tensions and previous boycotts of foreign brands in China.

Topics:businessworld#advertisement#apology#boycott#china#swatch#world
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  1. Swatch apologises for 'slanted eyes' ad after uproar in China  BBC
  2. Watchmaker Swatch apologises for ‘slanted eye’ ad after online backlash in China  CNN
  3. Swatch pulls ‘racist’ advert featuring Asian model in ‘slanted eyes’ pose  The Independent
  4. Swiss watchmaker Swatch apologies for ad showing gesture seen as racist  AP News
  5. Swatch pulls ‘slanted eye’ ad after backlash in China  The Guardian

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