Inside the billboard: brands chase viral buzz with real people
TL;DR
Brands are turning billboards into immersive stunts by embedding real people, a tactic Netflix recently used for its The Last House campaign (a man was shown inside the billboard), joining a growing trend that includes Love Holidays’ ex-rugby player stunt. While such vivid, on-brand executions can spark social virality, they risk becoming an overused gimmick if brands chase quick buzz without authentic context.
Topics:entertainmentadvertising#advertising#billboard-advertising#branding#netflix#the-last-house#viral-marketing
- Netflix, get that man out of your billboard Creative Bloq
- WeHo's newest resident enjoys A/C, Sunset Strip views ... from inside a billboard. Why he's there Los Angeles Times
- Man living inside billboard on Sunset Boulevard to promote film draws spectators ABC7 Los Angeles
- Why a man is living in a billboard on West Hollywood's Sunset Boulevard NBC Los Angeles
- Can Netflix Save a Summer Slump With a Stunt on Sunset Boulevard? The New York Times
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