All articles tagged with #viral marketing
Brands are turning billboards into immersive stunts by embedding real people, a tactic Netflix recently used for its The Last House campaign (a man was shown inside the billboard), joining a growing trend that includes Love Holidays’ ex-rugby player stunt. While such vivid, on-brand executions can spark social virality, they risk becoming an overused gimmick if brands chase quick buzz without authentic context.
A gut-health brand Let Loose launched Sh-t Shoes, a 7-inch toilet stool marketed as footwear to improve posture during bowel movements. Priced at $69 and offered in two sizes, the quirky product has gone viral online, with one size already sold out, as promotional materials tout squatting for better colon alignment amid a cyclosporiasis outbreak and online readers react with humor and intrigue.
A Northfield, Minnesota coffee shop’s raspberry danish latte exploded online after the owners released a DIY recipe and invited other shops to copy it, creating a worldwide spread tracked on a map with nearly 2 million views. The drink, priced at $8 locally, costs about $2.46 to make at home, highlighting the gap between ingredient costs and cafe pricing and showcasing a collaborative, not purely competitive, small‑business culture.
Timothée Chalamet led a bold, actor-driven marketing push for Marty Supreme, including a spoof Zoom session and a series of viral stunts—orange ping-pong balls, blimps and pop-up campaigns—that generated massive buzz and helped the film post strong domestic box-office numbers, potentially making it A24’s top-grossing title and boosting Oscar-season chatter.
Sydney Sweeney's appearance on 'Family Feud' with co-stars helped boost the popularity of her film 'The Housemaid,' which is a commercial success and highlights the underserved female audience in Hollywood. The film has earned over $140 million globally and is expected to reach $225-$275 million, with a sequel in development.
The promotional campaign for the film 'Marty Supreme' by A24 has become overly hyped and elaborate, involving viral stunts, international interviews, and unique marketing events, leading to a saturation that may diminish its impact.
The unconventional and viral marketing campaign for 'Marty Supreme,' featuring Timothée Chalamet's stunts and authentic engagement, successfully boosted box office results for A24, demonstrating the effectiveness of event-driven marketing in the film industry.
Taco Bell is bringing back the popular Quesarito for a limited time during the holiday season, offering it at $4.99 and a special $1 deal for Rewards Members. The chain is also engaging with NBA star Nikola Jokić, whose 2014 draft moment was overshadowed by a viral Taco Bell ad featuring the Quesarito, and is inviting him to try the item as part of a playful marketing campaign.
The viral cheese pull trend on social media has significantly boosted chain restaurants like Chili's, helping them recover from financial struggles by attracting customers through engaging content, though experts warn this focus on virality may impact authenticity and the true dining experience.
A German family-run business, Böcker, capitalized on the Louvre museum heist by launching a humorous social media campaign featuring their furniture lift used in the theft, which went viral and garnered widespread attention, though reactions were mixed.
The film 'Bugonia' is promoting its release with a viral stunt where a barber shaved heads in California in exchange for free tickets to an advanced screening, highlighting creative marketing strategies to generate buzz and social media attention.
Gwyneth Paltrow has become the temporary face of the tech company Astronomer, using humor in a cheeky ad to turn a recent scandal involving the company's CEO into a positive marketing moment, leveraging her celebrity status and viral content strategies.
Astronomer, a tech company, turned a viral controversy involving its executives into a marketing success by collaborating with Hollywood stars Gwyneth Paltrow and Ryan Reynolds to create a humorous ad that shifted the narrative and garnered positive publicity, demonstrating effective crisis management and brand repositioning.
Hypercharge, a small indie game, rose to the top 10 bestsellers on PS5 after developers' candid social media post about its niche appeal and their passion for creating the game they loved, demonstrating how honesty and authenticity can boost visibility and sales in a competitive market.
Ryan Reynolds unveiled a new Wolverine-themed popcorn bucket for "Deadpool and Wolverine" on social media, featuring a comically oversized mouth for snacks. The reveal video, set to "Also Sprach Zarathustra," showcases Deadpool caressing the bucket as popcorn and butter fill it. AMC Theatres has not disclosed the price or availability, but the bucket is expected to be a popular item. "Deadpool and Wolverine" releases on July 26.