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Viral Marketing

All articles tagged with #viral marketing

NYC’s ‘Baklava Guy’ Hits $20K Monthly Revenue After Viral Knicks Moment
business1 month ago

NYC’s ‘Baklava Guy’ Hits $20K Monthly Revenue After Viral Knicks Moment

Jacob Komarow, known professionally as Roy Donk, has transformed Good Baklava from a concert side-hustle into a lucrative street-food brand. The 30-year-old entrepreneur, who is a high school dropout and former addict, now averages over $20,000 in monthly sales. His business gained massive traction after he offered free pastries to New York Knicks fans outside Madison Square Garden, leading to a New York Times profile and viral social media attention. Despite lacking a permanent storefront, Komarow supplies local cafes and sells online, aiming to take his first salary by late 2026.

via CNBC|
#business#entrepreneurship#food-and-beverage
Indie Dev’s 5-Million-Piece Haystack Simulator Goes Viral Before Steam Launch
gaming1 month ago

Indie Dev’s 5-Million-Piece Haystack Simulator Goes Viral Before Steam Launch

Indie developer Nas Nakarus of Studio BitDot has generated massive attention for an unnamed upcoming game that literally requires players to find a single needle within a digital haystack of 5 million pieces. The concept, which Nakarus describes as the 'absolute limit' of meditative, repetitive tasks, has sparked debate over whether the experience is relaxing or frustrating. A teaser video posted on X in August 2026 has accumulated over 48 million views, and a Steam page is expected to launch soon. The game may include multiplayer features and various tools that alter the difficulty or chaos of the search.

via Kotaku|
#gaming#indie-games#meditative-gaming
China's 'Niu Lai' turns viral mockery into box-office success
entertainment2 months ago

China's 'Niu Lai' turns viral mockery into box-office success

A low-budget Chinese animated film, 'Niu Lai,' has become an unexpected box-office hit after going viral for its poor animation and confusing plot. Initially earning minimal revenue, the film's total gross surged to 17.1 million yuan following widespread online mockery and social media buzz. While some viewers praise its 'handmade' aesthetic as an antidote to AI-generated content, state media has criticized cinemas for lowering standards by adding screenings.

via NBC News|
#animation#box-office#chinese-cinema
Niu Lai: The 'Terrible' Cow Animation That Defies AI Skepticism in China
entertainment2 months ago

Niu Lai: The 'Terrible' Cow Animation That Defies AI Skepticism in China

A low-budget Chinese animation titled Niu Lai has become a massive box office surprise, grossing over 11.4 million yuan despite poor quality. The film, which features a cow and a skylark in a dream sequence, went viral for its 'so bad it’s good' reputation and perceived resistance to AI-generated content. While it now competes with major Hollywood releases, industry critics warn it lowers standards for cinema quality.

via BBC|
#ai-skepticism#animation#china-box-office
Inside the billboard: brands chase viral buzz with real people
advertising2 months ago

Inside the billboard: brands chase viral buzz with real people

Brands are turning billboards into immersive stunts by embedding real people, a tactic Netflix recently used for its The Last House campaign (a man was shown inside the billboard), joining a growing trend that includes Love Holidays’ ex-rugby player stunt. While such vivid, on-brand executions can spark social virality, they risk becoming an overused gimmick if brands chase quick buzz without authentic context.

via Creative Bloq|
#advertising#billboard-advertising#branding
Let Loose's Sh-t Shoes turn the bathroom into a viral moment
business3 months ago

Let Loose's Sh-t Shoes turn the bathroom into a viral moment

A gut-health brand Let Loose launched Sh-t Shoes, a 7-inch toilet stool marketed as footwear to improve posture during bowel movements. Priced at $69 and offered in two sizes, the quirky product has gone viral online, with one size already sold out, as promotional materials tout squatting for better colon alignment amid a cyclosporiasis outbreak and online readers react with humor and intrigue.

via USA Today|
#business#gut-health#let-loose
Tiny Minnesota cafe ignites a global DIY latte trend
business6 months ago

Tiny Minnesota cafe ignites a global DIY latte trend

A Northfield, Minnesota coffee shop’s raspberry danish latte exploded online after the owners released a DIY recipe and invited other shops to copy it, creating a worldwide spread tracked on a map with nearly 2 million views. The drink, priced at $8 locally, costs about $2.46 to make at home, highlighting the gap between ingredient costs and cafe pricing and showcasing a collaborative, not purely competitive, small‑business culture.

via The Guardian|
#business#coffee#diy
Chalamet's Marty Supreme Turns Marketing Into Box-Office Momentum
entertainment9 months ago

Chalamet's Marty Supreme Turns Marketing Into Box-Office Momentum

Timothée Chalamet led a bold, actor-driven marketing push for Marty Supreme, including a spoof Zoom session and a series of viral stunts—orange ping-pong balls, blimps and pop-up campaigns—that generated massive buzz and helped the film post strong domestic box-office numbers, potentially making it A24’s top-grossing title and boosting Oscar-season chatter.

via The Hollywood Reporter|
#a24#box-office#entertainment
Taco Bell Revives Quesarito and Launches New Items Amid NBA Star Nikola Jokić's Viral Moment
food-and-beverage10 months ago

Taco Bell Revives Quesarito and Launches New Items Amid NBA Star Nikola Jokić's Viral Moment

Taco Bell is bringing back the popular Quesarito for a limited time during the holiday season, offering it at $4.99 and a special $1 deal for Rewards Members. The chain is also engaging with NBA star Nikola Jokić, whose 2014 draft moment was overshadowed by a viral Taco Bell ad featuring the Quesarito, and is inviting him to try the item as part of a playful marketing campaign.

via ABC News|
#food-and-beverage#limited-time-menu#nikola-jokic