Super Bowl ads swing between brilliance and cringe, with AI hype and celebrity shine

1 min read
Source: latimes.com
Super Bowl ads swing between brilliance and cringe, with AI hype and celebrity shine
Photo: latimes.com
TL;DR

A roundup of this year’s Super Bowl ads highlights a mix of wins and misses, from Elf Beauty’s Melísa spot to a cringe-worthy body-hair shaver, with trends including celebrities appearing in multiple commercials, bold gross-out humor, and heavy AI messaging; longer online versions tend to be stronger than their broadcast cuts, and the piece even jokes about extending ad breaks to 15 minutes.

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