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Ai In Advertising

All articles tagged with #ai in advertising

AI Food Slop: Why Generative Menus Trigger Disgust and Backlash
technology-and-culture1 month ago

AI Food Slop: Why Generative Menus Trigger Disgust and Backlash

AI-generated food images are triggering widespread consumer disgust and backlash, with diners describing the visuals as 'uncanny' and 'unappetizing.' While 26% of restaurant operators use AI to cut costs amid slim margins, the resulting 'slop' imagery often distorts textures and ingredients, leading to viral outrage, vandalism, and lost revenue. Experts argue that while AI is useful for back-end operations, it fails to capture the authenticity and safety cues essential to food marketing, prompting a shift toward traditional photography or hand-drawn alternatives.

via The Guardian|
#ai-in-advertising#consumer-psychology#food-marketing
Super Bowl ads swing between brilliance and cringe, with AI hype and celebrity shine
advertising8 months ago

Super Bowl ads swing between brilliance and cringe, with AI hype and celebrity shine

A roundup of this year’s Super Bowl ads highlights a mix of wins and misses, from Elf Beauty’s Melísa spot to a cringe-worthy body-hair shaver, with trends including celebrities appearing in multiple commercials, bold gross-out humor, and heavy AI messaging; longer online versions tend to be stronger than their broadcast cuts, and the piece even jokes about extending ad breaks to 15 minutes.

via latimes.com|
#advertising#advertising-trends#ai-in-advertising
Google's AI tools to revolutionize ad campaigns.
ai-in-advertising3 years ago

Google's AI tools to revolutionize ad campaigns.

Google plans to integrate generative AI into its advertising programs, allowing customers to input content like text, image, and video into Google's AI systems which will "remix" them to generate ads based on goals like audience and sales targets. However, there are concerns that the AI could introduce factual errors into ad campaigns. Google has assured that it will introduce guardrails to protect against this eventuality. The move comes as Google faces pressure from startups and established companies offering AI tools for content creation and advertising, while Facebook and Instagram owner Meta also plans to introduce generative AI advertising tools later this year.

via The Verge|
#advertising#ai#ai-in-advertising