Brands press empathy and humor as 2026 Super Bowl ads chase recall
TL;DR
Facing economic headwinds, this year’s Super Bowl commercials lean into health, care and humor, with high-profile spots from Uber Eats (Bradley Cooper and Matthew McConaughey), Kellogg’s Raisin Bran (William Shatner), and other brands like Pepsi and Budweiser aiming to boost recall and audience goodwill.
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