Bud Light faces backlash over partnership with trans influencer.

Country music singer John Rich is boycotting Bud Light after the beer maker partnered with transgender activist Dylan Mulvaney in a promotional campaign. Rich, who owns a bar in Nashville, pulled cases of Bud Light from his establishment after customers stopped ordering it. The campaign has been criticised on social media, with some users accusing the brand of pushing gender propaganda. Bud Light's vice president of marketing, Alissa Heinerscheid, defended the move, saying it was part of an effort to update the brand's image with inclusivity.