Bud Light faces branding and controversy challenges.

Bud Light's vice president of marketing, Alissa Heinerscheid, discussed in an interview how she aimed to update the "fratty" and "out of touch" branding of the beer company with inclusivity. The comments come after Bud Light received backlash for partnering with transgender activist Dylan Mulvaney. Anheuser-Busch defended the partnership, stating that the commemorative cans were a gift to celebrate a personal milestone and not for sale to the general public. Since the controversy, Bud Light's social media accounts have been silent.