Bud Light's Rebranding Efforts Spark Controversy and Backlash.

Bud Light's Vice President, Alissa Heinerscheid, claimed in a podcast on March 30 that she wanted to update the brand's 'fratty' and 'out of touch' image with 'inclusivity' to attract more female and younger drinkers. Three days later, the company faced backlash for partnering with trans influencer Dylan Mulvaney, who posted a controversial promotional video on her Instagram page. The company has not posted on its official Twitter account for over a week, leading to speculation of an internal shakeup. Heinerscheid previously worked as a marketing guru at AB InBev, Bud Light's parent company, and criticized the brand's former marketing strategy as dated and male-focused.