CBS flips late-night loss into a $15M profit with Byron Allen time-buy

1 min read
Source: TV Insider
CBS flips late-night loss into a $15M profit with Byron Allen time-buy
Photo: TV Insider
TL;DR

CBS says the time-buy deal with Byron Allen’s Allen Media Group turns a $40 million annual loss for The Late Show into about $15 million in profit, a $55 million swing, as Allen pays for the slot, covers production, and sells his own ads; early ratings for Comics Unleashed hovered around 1.1 million, well below Colbert’s finale, fueling ongoing speculation about political motives behind the show’s ouster.

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