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Time Buy

All articles tagged with #time buy

television3 days ago•24 min saved

CBS's Late-Night Pivot: A $55 Million Time-Buy Replacing Colbert’s Slot

CBS replaced The Late Show with Stephen Colbert in the 11:35 slot with Byron Allen’s Comics Unleashed via a time-buy deal, paying CBS about $15 million to air and handle its own ads. CBS claims this shifts a slot that was losing roughly $40 million annually into about $15 million in profit—a $55 million swing—while the new show posted a strong Live+Same Day debut of about 2.14 million, though staying power remains uncertain amid broader shifts in TV economics and late-night programming.

via Cinemablend|

#cbs #late-night #media-business

business3 days ago•2 min saved

CBS flips late-night loss into a $15M profit with Byron Allen time-buy

CBS says the time-buy deal with Byron Allen’s Allen Media Group turns a $40 million annual loss for The Late Show into about $15 million in profit, a $55 million swing, as Allen pays for the slot, covers production, and sells his own ads; early ratings for Comics Unleashed hovered around 1.1 million, well below Colbert’s finale, fueling ongoing speculation about political motives behind the show’s ouster.

via TV Insider|

#business #byron-allen #cbs

business5 days ago•18 min saved

CBS Turns Late-Night Profit With Byron Allen Time-Buy Deal

CBS says its new time-buy deal with Byron Allen will convert late-night from a roughly $40 million annual loss into about $15 million in profit. Under the arrangement, Allen covers all production costs and CBS charges a fixed fee for the time slot, while Allen sells the ads; the network’s fee isn’t dependent on ratings. The move follows Stephen Colbert’s departure and a broader dip in late-night ad spending, illustrating a shift of attention and dollars toward digital media. Allen’s debut in Colbert’s former slot drew modest ratings compared with Colbert’s finale.

via Variety|

#business #byron-allen #cbs

business5 days ago•17 min saved

CBS Details Byron Allen Time Buy, Cuts Late-Night Loss

CBS disclosed that The Late Show with Stephen Colbert loses about $40 million per year, and that Byron Allen’s Comics Unleashed operates under a 'time buy' in which Allen pays CBS about $15 million annually to lease the 11:30 PM hour and sell the ads himself, a structure CBS says turned the hour from a loss into a profit (a roughly $55 million swing). The revelation comes amid ongoing debate over Colbert's cancellation and the successor's early ratings; Comics Unleashed drew about 878,000 viewers across two half-hours, far below Colbert's finale's 6.74 million, underscoring the challenges in late-night television.

via Deadline|

#business #byron-allen #cbs

business5 days ago•16 min saved

CBS Late Night Turns Profit Under Byron Allen’s Time-Buy Plan

CBS says its late-night hour will turn a $15 million profit thanks to Byron Allen’s time-buy of the former Late Show slot, with Allen covering production costs and selling advertising; the move comes as Comics Unleashed debuts to about 1.1 million viewers and aligns with Allen’s broader strategy, including BuzzFeed acquisition and plans to expand into free-streaming video, audio and AI-driven content.

via The Hollywood Reporter|

#business #byron-allen #cbs