CBS Late Night Turns Profit Under Byron Allen’s Time-Buy Plan

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Source: The Hollywood Reporter
CBS Late Night Turns Profit Under Byron Allen’s Time-Buy Plan
Photo: The Hollywood Reporter
TL;DR

CBS says its late-night hour will turn a $15 million profit thanks to Byron Allen’s time-buy of the former Late Show slot, with Allen covering production costs and selling advertising; the move comes as Comics Unleashed debuts to about 1.1 million viewers and aligns with Allen’s broader strategy, including BuzzFeed acquisition and plans to expand into free-streaming video, audio and AI-driven content.

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