CW Expands Streaming Reach With ESPN Live Sports And Roku

TL;DR Summary
The CW just announced two streaming partnerships: a deal with ESPN to stream CW sports—including ACC, Pac-12 and Mountain West college games, WWE NXT, and NASCAR’s O’Reilly Auto Parts Series—on the ESPN app for subscribers to ESPN Unlimited (launching in summer) with no extra price tag beyond the bundle, and a Roku Channel pact to air CW’s entertainment programming the day after its network air, starting in fall, plus about 800 hours of CW library content—expanding the network’s reach by pairing live sports with broad, free-to-access streaming on Roku.
- The CW Strikes Streaming Deals With ESPN, Roku The Hollywood Reporter
- The CW Network and ESPN team up to stream more than 800 hours of live events from CW Sports on the ESPN App ESPN Press Room
- The CW making its live sports available via ESPN’s direct-to-consumer app The New York Times
- The CW To Air NXT Premium Live Events In Multi-Year Deal With WWE Deadline
- NASCAR O’Reilly Series coverage is heading to ESPN in 2026 racingnews.co
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