
Roku Overhauls OS, Puts Prominent Ads on the Home Screen
Roku’s biggest OS update in a decade adds a large, permanent ad space on the home screen’s right side that stays visible as you navigate the menu. Ads can promote shows or be unrelated, and the mix of paid vs programmed ads isn’t fixed. The redesign also trims the left navigation, adds a Destinations hub and AI-driven Quick Access and Top Picks, and is rolling out automatically in the US. Roku says the change should boost monetization through ads or subscriptions, though some users dislike ads dominating the screen.












