Diddy sues Diageo over alleged neglect and racism towards his spirits brands.
TL;DR
Sean 'Diddy' Combs has launched Diddy Direct, a direct-to-consumer liquor retailer that offers US consumers the option to purchase Combs' spirits, including Cîroc Vodka and DeLeón Tequila. The platform provides information on where to find each of Combs' spirits brands and allows consumers to purchase the products for delivery, if possible in their area. Diddy Direct also includes an interactive national map to geo-locate local businesses and distributors. The platform is available now across the US.
Topics:entertainmentbusiness#business#ciroc-vodka#deleon-tequila#diddy-direct#direct-to-consumer#spirits
- Diddy debuts D2C spirits platform The Spirits Business
- Sean ‘Diddy’ Combs accuses spirits giant of racism in lawsuit over alleged neglect of vodka, tequila brands Fox Business
- Sean 'Diddy' Combs Says in Lawsuit that Spirits Giant Neglected His Tequila Brand Cheddar
- What caused Diddy to turn on Diageo? Marketing Week
- Diddy files lawsuit against Diageo alleging it typecasts his spirits as 'Black,' 'urban' Top Class Actions
Want the full story? Read the original reporting
Read on The Spirits Business