Small Bottles, Big Buzz: The Boom in Booze Minis
Spirits brands are pushing smaller bottle formats (50–100 ml minis and 375 ml sizes) to cater to budget-conscious, on-the-go consumers, with Pernod Ricard, Patrón, Bacardi, Skrewball, Absolut, and Kendall Jenner’s 818 Tequila rolling out new minis. The trend aims to maintain brand presence while offering affordability and trial opportunities, even as US sales face headwinds for some players. Minis let consumers sample premium flavors without committing to larger bottles, signaling a fast-growing packaging trend in the alcohol industry.
