Disney Upfront Bets Big on Bananas and Billie Jean King
TL;DR Summary
Disney’s 2026 upfront spotlighted the Savannah Bananas’ Banana Bowl streaming on Disney+ in October, featured a Billie Jean King appearance, and laid out a broad slate across Disney’s brands (Dancing with the Stars, Marvel/Disney+, FX, Hulu) with new ad-tech and partnership emphasis, signaling a focus on cross-brand reach and sponsorships.
- Disney’s 2026 Upfront Goes All in on Savannah Bananas, Billie Jean King and ‘American Horror Story’ Variety
- Rita Ferro on Disney’s Next Chapter in Advertising and This Year’s Upfront The Walt Disney Company
- Disney CEO Josh D’Amaro Tells Upfront Advertisers The Company Creates “Generations Of Belonging” Deadline
- Josh D’Amaro’s First Disney Upfronts Pitch: We’re In a “Category of One” The Hollywood Reporter
- See Behind the Scenes of Disney’s Massive 2026 TV Upfront Event ADWEEK
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