
Disney Upfront Bets Big on Bananas and Billie Jean King
Disney’s 2026 upfront spotlighted the Savannah Bananas’ Banana Bowl streaming on Disney+ in October, featured a Billie Jean King appearance, and laid out a broad slate across Disney’s brands (Dancing with the Stars, Marvel/Disney+, FX, Hulu) with new ad-tech and partnership emphasis, signaling a focus on cross-brand reach and sponsorships.







