From Crisis to Comeback: How Celebrities and Brands Turn PR Blunders into Wins
TL;DR
Astronomer leverages a viral Coldplay kiss cam scandal by enlisting Gwyneth Paltrow in a humorous promotional video, turning the incident into a positive publicity stunt amid leadership resignations and increased public interest.
- Coldplay kiss cam scandal: How best to handle a PR crisis Euronews.com
- Gwyneth Paltrow’s latest role is ‘very temporary’ Astronomer spokesperson CNN
- Exclusive | Privateer Rum CEO Andrew Cabot was on overseas work trip when his wife was embroiled in Coldplay ‘kiss cam’ scandal: source New York Post
- Ryan Reynolds’ Ad Agency Created Gwyneth Paltrow’s Astronomer Viral Video Yahoo Home
- Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win Business Insider
Want the full story? Read the original reporting
Read on Euronews.com