All articles tagged with #pr crisis
Brooklyn Beckham publicly cut ties with his parents, accusing David and Victoria Beckham of trying to ruin his marriage to Nicola Peltz, sparking a media frenzy. PR experts say the move is more emotional than strategic, advise restraint or private handling, and expect the Beckhams to respond with silence rather than a public confrontation to protect the brand.
A leaked audio of a Campbell's executive mocking Indian workers and customers sparked a PR crisis, highlighting the importance of private conduct aligning with corporate values, the fragility of internal trust, and the public consequences of private comments, ultimately emphasizing that leadership is judged by its integrity at all times.
Astronomer leverages a viral Coldplay kiss cam scandal by enlisting Gwyneth Paltrow in a humorous promotional video, turning the incident into a positive publicity stunt amid leadership resignations and increased public interest.
Starbucks has been ordered to pay $25.6 million to former regional director Shannon Phillips, who sued the company for wrongfully firing her, claiming she was terminated for being White. Phillips was fired after the arrest of two Black men at a Philadelphia Starbucks in April 2018. The jury ruled unanimously after a six-day trial, and Phillips will also be seeking back and front pay. The incident was a major PR crisis for the company, which took several steps to try to alleviate the situation.