Gap Rewinds to the 90s with Hailey Bieber Denim Capsule
TL;DR Summary
Gap teams with Hailey Bieber for a limited-edition denim capsule called The Hailey Jean, inspired by 1990s nostalgia (notably 1996) and anchored by a minimalist hero video with retro tech; the two relaxed-fit jeans are priced at $89 and will launch online with select stores in North America and international markets as Gap continues its denim-driven growth and nostalgia-based campaigns following prior brand partnerships and campaigns.
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- Hailey Bieber’s Gap Collection Is Finally Here—Shop Every Piece ELLE
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