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Gap Rewinds to the 90s with Hailey Bieber Denim Capsule

1 min read
Source: Marketing Dive
Gap Rewinds to the 90s with Hailey Bieber Denim Capsule
Photo: Marketing Dive
TL;DR

Gap teams with Hailey Bieber for a limited-edition denim capsule called The Hailey Jean, inspired by 1990s nostalgia (notably 1996) and anchored by a minimalist hero video with retro tech; the two relaxed-fit jeans are priced at $89 and will launch online with select stores in North America and international markets as Gap continues its denim-driven growth and nostalgia-based campaigns following prior brand partnerships and campaigns.

Topics:entertainmentbusiness#business#denim#gap-inc#hailey-bieber#marketing-campaign#nostalgia
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  1. Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign  Marketing Dive
  2. Hailey Bieber’s Already-Viral Gap Collab Is Finally Shoppable  WWD
  3. Not Quite Ready For Skinny Jeans? Hailey Bieber & Gap Have You Covered  nylon.com
  4. Hailey Bieber’s Gap Collection Is Finally Here—Shop Every Piece  ELLE

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