"Joe Rogan's Multiyear Spotify Deal: Worth Up to $250 Million"

1 min read
Source: New York Post
"Joe Rogan's Multiyear Spotify Deal: Worth Up to $250 Million"
Photo: New York Post
TL;DR

Spotify has reportedly secured Joe Rogan in a new "multiyear" contract worth up to $250 million, allowing the company to sell ads for and distribute "The Joe Rogan Experience" on various platforms, including Apple, Amazon, and YouTube. The deal includes an upfront minimum guarantee and a revenue-sharing agreement based on ad sales, aiming to maximize Spotify's audience and podcasting revenue model. This move comes as Spotify looks to bolster its profits and expand its reach in the competitive podcasting industry, following previous costly investments and layoffs.

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