Kid Rock's Anti-Trans Backlash: Shooting Bud Light Cans in Protest.

Anheuser-Busch faced anti-trans backlash after partnering with transgender actor and TikTok star Dylan Mulvaney for a brand deal promoting Bud Light. Mulvaney posted an Instagram video promoting the company's March Madness contest while dressed as Audrey Hepburn's character Holly Golightly from Breakfast at Tiffany's. The beer company said it will continue to try to reach diverse groups of people and explained that the custom can was intended to celebrate Mulvaney's milestone after transitioning. The backlash also included a video from Kid Rock, who fired at four packs of Bud Light cans with a rifle and flipped off the camera.