Mattel Extends Toy Licensing Deal with Warner Bros. Discovery After 'Barbie' Triumph

Mattel has renewed its licensing deal with Warner Bros. Discovery, solidifying its position as the official licensee for toys, dolls, vehicles, and games for over 50 of Warner Bros. Discovery's brands and franchises. This includes popular properties like DC Comics, Harry Potter, Ted Lasso, Friends, and Seinfeld. The renewed partnership highlights the value of collaboration between a film and TV studio and a global toy company, as demonstrated by the success of the recent Barbie movie. Both companies are excited to continue creating inspiring products for fans of all ages.