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Mattel

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Ariel Investments urges Mattel board to explore sale amid declining sales and leadership change
business2 days ago

Ariel Investments urges Mattel board to explore sale amid declining sales and leadership change

Major shareholder Ariel Investments has formally urged Mattel’s board to consider a sale or merger, arguing that a strategic buyer would pay a significant premium over the current share price. The toymaker, which saw its stock drop 19% year-to-date, is navigating a leadership transition with Roger Lynch set to become CEO. While Mattel acknowledged the letter and stated it would consider the views, the company has struggled with declining sales since the 2023 Barbie film. Recent reports of a $6 billion takeover interest from Authentic Brands have already caused a 20% spike in Mattel’s shares, highlighting investor interest in the brand despite operational challenges.

Kreiz to Lead Operations at Merged Paramount-Warner Bros. as Lynch Succeeds Him at Mattel
media-and-entertainment9 days ago

Kreiz to Lead Operations at Merged Paramount-Warner Bros. as Lynch Succeeds Him at Mattel

David Ellison has appointed Ynon Kreiz as co-CEO of the merged Paramount-Warner Bros. entity, with Kreiz taking over day-to-day operations while Ellison focuses on strategy. Kreiz leaves Mattel after eight years, where he is succeeded by Condé Nast CEO Roger Lynch. The merger is set to close on October 6, 2026, following the resolution of an antitrust lawsuit.

Mattel Names Condé Nast’s Roger Lynch as CEO as Kreiz Joins Paramount-WBD
business9 days ago

Mattel Names Condé Nast’s Roger Lynch as CEO as Kreiz Joins Paramount-WBD

Mattel has appointed Condé Nast CEO Roger Lynch as its new chief executive and chairman, succeeding Ynon Kreiz. Kreiz is departing after eight years to serve as co-CEO of the merged Paramount-Warner Bros. Discovery entity alongside David Ellison. At Condé Nast, Mike Perlis will serve as interim CEO while the board searches for a permanent successor. Lynch, who has been on Mattel’s board since 2018, will assume the chairman role on October 2 and the CEO role by November 2. Kreiz’s exit follows the recent antitrust settlement that cleared the path for the $111 billion media merger. Mattel shares closed down 4% on the announcement.

Roger Lynch Exits Condé Nast to Lead Mattel as Kreiz Joins Paramount-WBD Merger
business9 days ago

Roger Lynch Exits Condé Nast to Lead Mattel as Kreiz Joins Paramount-WBD Merger

Condé Nast CEO Roger Lynch is stepping down after seven years to become the new chief executive and chairman of Mattel, effective October 2 and November 2, respectively. He succeeds Ynon Kreiz, who is departing after eight years to serve as co-CEO of the merged Paramount Skydance and Warner Bros. Discovery entity alongside David Ellison. At Condé Nast, Mike Perlis will serve as interim CEO while the board searches for a permanent successor. Lynch remains on the Condé Nast board, while Diana Ferguson becomes Mattel’s new lead independent director. The transition follows a 'comprehensive succession planning process' at Mattel and coincides with recent antitrust settlements clearing the path for the massive media merger.

Mattel Names Condé Nast’s Roger Lynch as CEO as Kreiz Joins Paramount-WBD
business9 days ago

Mattel Names Condé Nast’s Roger Lynch as CEO as Kreiz Joins Paramount-WBD

Mattel has appointed Condé Nast CEO Roger Lynch as its new chief executive and chairman, effective October 2 and November 2, respectively. Lynch succeeds Ynon Kreiz, who is departing after eight years to serve as co-CEO of the merged Paramount Skydance and Warner Bros. Discovery entity alongside David Ellison. Kreiz’s exit follows the recent antitrust settlement that cleared the path for the $111 billion merger. At Condé Nast, Mike Perlis will serve as interim CEO, while Mattel names Diana Ferguson as its new lead independent director.

F1 teams with Hot Wheels to bring 2026 grid to Infinite Rush in 2027
gaming18 days ago

F1 teams with Hot Wheels to bring 2026 grid to Infinite Rush in 2027

Formula 1 will add all 22 official cars from the 2026 season to Hot Wheels Infinite Rush as the F1 Car Collection Pack, launching in March 2027. The DLC, developed with Milestone and Mattel, marks the first time official F1 machinery will be playable in a Hot Wheels game and will join a roster of more than 150 vehicles across major platforms (PS5, Xbox Series X|S, Nintendo Switch 2 and PC).

Mattel Unveils 1:1-Scale Xbox Brick Set With Interactive Dioramas
technology1 month ago

Mattel Unveils 1:1-Scale Xbox Brick Set With Interactive Dioramas

Mattel is releasing a 1:1-scale, 3,509-piece interactive building-brick set of the original Xbox, featuring three removable diorama modules referencing Halo, The Elder Scrolls III: Morrowind, and Psychonauts; the chunky controller activates lighting effects and a game soundtrack on the modules, with a hidden lighting sequence, and pre-orders are open at Amazon, Best Buy, and Mattel Creations for $330.

Mattel Unveils a Build-It-Yourself 1:1 Original Xbox Replica
technology1 month ago

Mattel Unveils a Build-It-Yourself 1:1 Original Xbox Replica

Mattel is taking preorders for a 1:1, Lego-style replica of the original Xbox. The 3,509-piece build results in a life-sized console with realistic lights and sounds, a working Duke controller, and three dioramas themed around Halo: Combat Evolved, Psychonauts, and The Elder Scrolls III: Morrowind. Shipping starts in October for $330 as part of Xbox’s 25th anniversary, alongside the company’s broader consolidation efforts.

Barbie Unveils Marilyn Monroe Signature Doll for 100th Birthday Milestone
entertainment1 month ago

Barbie Unveils Marilyn Monroe Signature Doll for 100th Birthday Milestone

Mattel debuts a Marilyn Monroe Barbie Signature Doll to celebrate the icon’s 100th birthday, inspired by her pink satin gown and Diamonds Are a Girl’s Best Friend from Gentlemen Prefer Blondes. Priced at $81, the doll releases Aug. 18 in collaboration with The Estate of Marilyn Monroe LLC, continuing a line of Monroe-inspired Barbie dolls that honors her legacy as a fashion and film icon.

Mattel Launches In-House Game Studio to Expand Brand-Based Games
business1 month ago

Mattel Launches In-House Game Studio to Expand Brand-Based Games

Mattel has formed Mattel Game Studios as a subsidiary of Mattel Digital Studios to develop, publish, and operate games based on its brands. The unit will unite about 300 developers in Los Angeles and Hangzhou, oversee Mattel’s mobile portfolio, and create original experiences on Roblox and Fortnite, while integrating the Mattel163 studio (home to UNO, UNO Wonder, Phase 10, and Skip) with new titles like a Hot Wheels game and UNO Wild in development.

Mattel Bets On In-House Studio to Turn Barbie, Uno, and More Into Games
industry-news1 month ago

Mattel Bets On In-House Studio to Turn Barbie, Uno, and More Into Games

Mattel is launching Mattel Game Studios, a 300-strong in-house game development and publishing arm split between Los Angeles and Hangzhou, to create original games based on its iconic brands (including Uno). The studio, under Mattel Digital Studios, has already released Masters of the Universe: Legends Unite and is soft-launching UNO Wild with a Hot Wheels game in development. The move follows Hasbro’s retreat from in-house game development and signals Mattel’s ambition to build a scalable, internal pipeline for games, though success remains uncertain and tied to navigating a notoriously difficult market.

Official Whitney Houston Barbie Debuts with Pat Houston's Endorsement
shopping2 months ago

Official Whitney Houston Barbie Debuts with Pat Houston's Endorsement

Mattel’s officially licensed Whitney Houston Barbie Signature Doll, designed with input from Pat Houston and inspired by the 'I Wanna Dance with Somebody' video, is now available online for $60 at Amazon and Walmart. Unveiled at the Legacy of Love Gala, the collectible doll features Houston’s iconic 80s look with a purple dress, iridescent heels, beaded earrings, and includes a microphone and mic stand in a collectible window display.