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Toy Industry

All articles tagged with #toy industry

Mattel’s Hot Wheels Chief Prioritizes Female Engagement and Adult Collectors Amid Record Growth
business2 days ago

Mattel’s Hot Wheels Chief Prioritizes Female Engagement and Adult Collectors Amid Record Growth

Alex Ries, global head of Hot Wheels, is driving a strategic shift to expand the brand’s reach among adult collectors and young girls. The 50-year-old toy line is experiencing its ninth consecutive year of growth, with adult sales rising 28% in 2025. Ries emphasizes inclusivity through partnerships like Supercar Blondie and Formula 1, while addressing rising production costs and digital competition.

Iran War Unmasks Slowing Growth in China's Economy
business5 months ago

Iran War Unmasks Slowing Growth in China's Economy

Rising oil and gas prices tied to the Iran conflict are weighing on China’s manufacturing-driven growth, with car sales plunging and consumer spending cooling, while toy factories face closures as plastics costs surge; though strategic oil reserves cushion some sectors and windfalls lift short-term profits, the economy shows cracks that could threaten the 4.5% growth target.

Mattel's Sales Decline Amid Tariff Uncertainties and Market Challenges
business1 year ago

Mattel's Sales Decline Amid Tariff Uncertainties and Market Challenges

Mattel's third-quarter earnings missed Wall Street expectations due to a 12% decline in North American sales, primarily impacted by tariffs and shifting retailer ordering patterns, leading to a 4% drop in after-hours stock. Despite challenges, the company remains optimistic about the fourth quarter and is expanding its entertainment and licensing efforts.

Toymakers Brace for Impact as Tariffs Loom
business1 year ago

Toymakers Brace for Impact as Tariffs Loom

U.S. toymakers are concerned about potential tariffs on Chinese imports promised by President-elect Donald Trump, which could significantly raise toy prices and impact sales. Most toys sold in the U.S. are manufactured in China, and a 60% tariff could lead to higher consumer prices. Toy companies are considering moving production to other countries, but this carries risks if trade policies shift. Domestic manufacturing is often too costly, leaving companies like Basic Fun! and American Plastic Toys uncertain about future strategies.

Hasbro Shifts Focus from Toy Movies to Gaming Ventures
business1 year ago

Hasbro Shifts Focus from Toy Movies to Gaming Ventures

Hasbro has decided to stop funding movies based on its toy brands due to disappointing box office returns from films like "Dungeons & Dragons: Honor Among Thieves" and "Transformers One." While the company will still allow others to license its brands for films, it will no longer produce its own movies. This shift comes despite the success of toy-based films like "Barbie," as Hasbro's CEO Chris Cocks plans to focus more on interactive entertainment, including video games.